FUNDACIÓN VALÓRATE
STUDY CASE
2020 - 2025
Fundación Valórate came to Sal & Picciotto with a clear challenge: to raise awareness about ADHD in Panama, expand its impact on families and educators, and professionalize its communication to ensure the sustainability of its mission. Despite having over 15 years of experience, its reach was limited, its message lacked clarity, and much of its fundraising relied on personal relationships. To transform their communication, we worked hand-in-hand with their team, developing a strategy that would strengthen their identity, organize their message, and effectively project the impact of their work.
The challenge was clear: to position the cause, professionalize the brand, and establish the foundation for strategic and sustainable communication. We took a comprehensive approach and guided their evolution, making sure every action aligned with the purpose that drives them.
CLEAR POSITIONING
We redefined Fundación Valórate's narrative, creating a stronger connection with new audiences through a strategic and emotional approach. We defined a clear and powerful position: ADHD is real, a message that became the standard for their cause and the catalyst for new conversations.
STRATEGIC CONTENT
We designed a digital communication strategy focused on educational, emotional, and aspirational content. We segmented audiences, defined key messages, and adapted the tone for each channel to strengthen the connection with teachers, donors, and partners.
OPTIMIZED CHANNELS
From email marketing to social media, we optimized every point of contact to boost engagement and donations. We professionalized their mailings, refreshed the visual and narrative approach, and improved the performance of each channel, ensuring effective communication.
NEW IMAGE
We redesigned Fundación Valórate's visual identity to convey clarity, professionalism, and approachability. The new graphic system not only elevated its digital presence but also completely transformed the external perception of the organization. Today, its image reflects the real impact it has on the lives of hundreds of families and educators.
+69%INCREASE IN
TOTAL FUNDS RAISED
TOTAL FUNDS RAISED
When Fundación Valórate first approached us, most of their fundraising relied on the personal connections of their team. Today, thanks to a robust brand strategy and a clear focus on the cause, their fundraising has evolved. They now receive support not only from personal networks, but also from people who recognize and believe in ADHD as a valid and essential cause.
In 2022, fundraising revenue grew 25.6 percent compared to the 2021 baseline of $159,724, and in 2023, it increased by 69 percent compared to 2022.
+131%Increase in Fundraising
at the Congress
at the Congress
The “ADHD is Real” Congress not only became a strong visibility platform but also evolved into a key source of financial sustainability for Fundación Valórate.
Thanks to a precise positioning and communication strategy, the event’s fundraising grew year after year. In 2024, revenue increased by 130.91 percent compared to 2021, marking a turning point in Congress’s potential as both a driver of change and a source of funding.
+42%Increase
in Attendance
in Attendance
Behind every number are families, educators, and allies committed to the exact cause. The Congress has always aimed to bring more voices, more empathy, and more action to the table.
Since 2021, attendance has grown steadily, from 401 participants in its first edition to 570 in 2024. The Congress has become a national reference point for addressing ADHD with seriousness, sensitivity, and purpose.
+133%COMMUNITY
GROWTH
GROWTH
Together with Sal & Picciotto, Fundación Valórate transformed content into a powerful tool to grow, connect, and educate about ADHD with a straightforward, relatable approach. Instagram quickly became their primary channel for making an impact.
Using a well-planned organic strategy that was consistent with their purpose and supported by key moments with paid advertising, their community grew from 9K to over 21K followers between 2021 and 2024. This +133% increase validates the power of an authentic message sustained over time.
+2320%GROWTH IN
DATABASE
DATABASE
Building an active, segmented community was key to sustaining Fundación Valórate's growth. We went from having just 400 contacts in 2021 to over 9,700 in 2024.
This exponential growth was the direct result of a well-thought-out communication strategy that turned every touchpoint into an opportunity to gain new supporters. Today, their database is a living tool that helps them inspire, convene, and mobilize their community.
+59%INCREASE IN OPEN RATE
A clear and well-targeted message does more than reach its audience; it gets opened, read, and valued. Valórate’s open rate grew from 10 percent to 59 percent in three years.
With precise segmentation and trust built through relevant content, the database engagement exceeded Mailchimp’s recommended benchmarks for NGOs. This result shows a real and sustained connection.
