The
Foundations
How to make your brand stand out and project its true identity? Who is it, and what does it offer? How can it add value to your brand?
WHAT OUR CLIENTS THINK ABOUT US
Hiring this company was one of the best decisions I made when building the foundation of my healing project. They listen carefully to your ideas and turn them into clear, concise, and powerful communication.
They capture the essence of what you want to express and transform it into something others can deeply connect with. Thanks to their work, I now have a solid foundation for my business and a message that reflects exactly who I am and what I want to offer to the world.
We feel like Team Sal & Picciotto has given us the foundations we were missing in order to spread our wings and fly. Every step we are taking forward has a part of the DNA you all helped us discover.
Working with Sal y Picciotto was more than just a positive professional experience. It was an expedition through ideas, mission, purpose, identity, and other project elements we had never considered. It was a joy to rebuild our brand with Jenny and her team, and the end product is stunning. I look forward to working with them again.
We couldn’t have asked for better partners than Sal y Piccioto. The team over-delivered and was a joy to work with. I can’t wait to work with them on future projects.
Working with the Sal & Picciotto team is a true pleasure.
They’re incredibly talented, detail-oriented, and attentive to both the needs and possibilities of their clients. Their process is personalized, innovative, and genuinely fun.
Highly recommended.
My experience with Sal & Picciotto has been excellent.
From day one, their team brought fresh, creative ideas tailored to our business. They have a deep understanding of different media channels and how to reach the right audience effectively.
The quality of the work they’ve delivered has been outstanding, exceeding my expectations on every project. With their guidance, we’ve been able to increase our brand’s visibility and appeal.
I recommend them to any company looking for a high-quality communications agency.
Their in-depth analysis through Foundations gave us a comprehensive X-ray of our company, considering every key factor and variable needed to give our brand a true identity.
The presential sessions were interactive and fun, bringing a positive energy that translated into the entire value proposition they developed. Thanks to The Foundations, we now have a clearer understanding of how to speak to our clients and have built specific marketing strategies for each customer segment.
I highly recommend Sal & Picciotto for their professionalism and their ability to capture and express the spirit of our company.
Sal & Picciotto delivered a fantastic experience.
They supported and guided us through every step. They listened to every suggestion and responded on time. Their punctuality, willingness to collaborate, and strong team spirit stood out from day one.
We recommend them without hesitation. They are a team of true professionals in every sense.
In a world flooded with messages, colors, ideas, and options, the key to standing out is authenticity. For your brand to rise above the noise, it must be genuine and able to connect with each audience uniquely and consistently.
The Foundations is our creative and energizing program that helps you define your brand’s core pillars and communication strategy, with clarity, depth, and purpose.
What is TheFoundations about?
In four sessions, we explore your business in depth through interactive workshops. We transform your ideas and vision into a clear brand strategy.
With this foundation, we create a coherent communication strategy and a detailed action plan to help you reach your goals.
A creative session that uses the “archetypes” from psychiatrist Carl Jung’s theory of personality to define your brand’s DNA.
In an in-depth session, we identify and explore the different profiles or “buyer personas” that your brand interacts with.
The final session of “The Foundations” explores your offerings and the various ways to add value. It uses a design thinking approach to create products or services personalized for your audiences.
Great brands do not rise by fate.
That’s why we develop FOUNDATIONS, a strategic method helping companies to build a consistent basis to grow with sense, clarity, and coherence.
Defining purpose, positioning, tone, and strategy is not an aesthetic exercise, but it is crucial to project trust and make a difference within a competitive world.
Timeline
Foundations last about 2 months. During the first month, we focus on deeply understanding your company, and we finish the second month with your communication strategy and a detailed action plan reflecting on all we’ve done during the sessions.
Month #1
Month #2
Wk #1
Wk #2
Wk #3
Wk #4
Wk #5
Wk #6
Wk #7
Wk #8
Onboarding
Kick Off
Brand Workshop
Audience Workshop
Offering Workshop
Analysis & Diagnosis
Presentation
Delivery
Deliverables
After finishing all sessions, our team will use all the information to give you four crucial deliverables:
It is a detailed report analyzing the communication pillars, the service offering, and the positioning of your competitors, the industry benchmark, as well as your brand, if applicable. The report ends up with a precise diagnosis and strategic recommendations.
It is a detailed report analyzing the digital presence of your competitors, the industry benchmark, as well as your brand, if applicable. The report concludes with a diagnosis and recommendations to improve your visibility and positioning.
It is a detailed action plan establishing the communication pillars of your brand from the visual narrative to the tone of voice to guarantee a clear, coherent, and aligned communication with clear purposes.
It is a road map design with OKR (Objectives and Key Results) establishing priorities, measurable objectives, and tactical measures needed to achieve these objectives within a determined time.
