Casa Domecq needed a visual identity that could adapt to new market demands while reflecting its legacy. The challenge was to create a cohesive and flexible image that would work in both digital and physical formats, maintaining its tradition without losing modernity. At Sal & Picciotto, we worked to design a refreshed logo and a visual system that reflected the brand's values and history, but with a fresh and functional aesthetic. We made the design easily adaptable to all channels and sizes, from the web to print materials and social media.Additionally, we gave Casa Domecq a more dynamic presence with a more accessible approach that connects with new generations, without losing the prestige and solidity that have accompanied it for over 70 years. The result is a unified and modern identity that projects Casa Domecq's legacy with a clear and updated vision for the future.