Regeneration needed a visual identity that spoke the same language as its young, dynamic audience while remaining practical and adaptable. We knew the brand's image had to reflect its freshness without losing its purpose. At Sal & Picciotto, we focused on creating a refreshed identity that was modern, coherent, and flexible. We redesigned the logo to be more versatile, ensuring it would work well across all formats, from digital to print. We deepened the connection with their audience by using a vibrant and modern color palette, perfectly aligned with their mission of empowering young people. Today, Regeneration's identity reflects its evolution and commitment, projecting a clear, dynamic, and authentic image at every level.