We are Sal & Picciotto,
a branding and strategic communication studio
that turns ideas into
purpose-driven brands.
CLIENTS
38
Brands that trusted us to transform their communication and project themselves with clarity, purpose, and strategy.
FOUNDATIONS
25
Brand strategies that set the course: we define positioning, audiences, and narrative to ensure consistent communication at every touchpoint.
NGO
10
NGOs that trusted us to turn their purpose into a clear, authentic, and sustainable strategy to amplify their impact.
YEARS
05
Five years creating strategies that connect with audiences, position brands, and elevate meaningful businesses across industries.
We believe in the power of a well-told story. When a brand communicates with clarity and consistency, everything else starts to fall into place.
We help people, teams, and organizations align their dreams with their communication. We work from the essence, asking honest questions, engaging in deep conversations, and building clear strategies that connect purpose with action.
Our approach is human, personal, and tailor-made. We do not follow formulas; we organize ideas, distill concepts, and create structure so every brand can communicate with intention and project what it truly is.
We are everywhere
Fundación Valórate
PTY
OMC Group
PTY
Addison House
PTY
FCI BOX
PTY
MUSAP
PTY
Truly Panama
PTY
Soy Shifted
USA
The Care Hack
USA
Stop & Play
USA
Regeneration
USA
Madame Etoile
USA
Good Scribes Only
USA
Callanetics
UK
Casa Domecq
COL
Espacio Anna Frank
VZLA
Nimbu Healing
CR
Katz Kitchen
CL
Jenny Picciotto
CEO
PTY
Andre Ávila
COO
ESP
Mari Vielma
Account Director
CL
Valen Hernandez
Project Manager
ESP
Rick Riera
Graphic Designer
VZLA
Jenny Picciotto
CEO
Valen Hernández
Project Manager
Andre Ávila
COO
Rick Riera
Graphic Designer
Mari Vielma
Account Director
The beauty of sharing and contributing to the world.
Working with Sal y Picciotto was more than just a positive professional experience. It was an expedition through ideas, mission, purpose, identity, and other project elements we had never considered. It was a joy to rebuild our brand with Jenny and her team, and the end product is stunning. I look forward to working with them again.
We couldn’t have asked for better partners than Sal y Piccioto. The team over-delivered and were a joy to work with. I can’t wait to work with them on future projects.
Working with the Sal & Picciotto team is a true pleasure.
They’re incredibly talented, detail-oriented, and attentive to both the needs and possibilities of their clients. Their process is personalized, innovative, and genuinely fun.
Highly recommended.
My experience with Sal & Picciotto has been excellent.
From day one, their team brought fresh, creative ideas tailored to our business. They have a deep understanding of different media channels and how to reach the right audience effectively.
The quality of the work they’ve delivered has been outstanding, exceeding my expectations on every project. With their guidance, we’ve been able to increase our brand’s visibility and appeal.
I recommend them to any company looking for a high-quality communications agency.
Their in-depth analysis through Foundations gave us a comprehensive X-ray of our company, considering every key factor and variable needed to give our brand a true identity.
The in-person sessions were interactive and fun, bringing a positive energy that translated into the entire value proposition they developed. Thanks to The Foundations, we now have a clearer understanding of how to speak to our clients and have built specific marketing strategies for each customer segment.
I highly recommend Sal & Picciotto for their professionalism and their ability to capture and express the spirit of our company.
The work of Sal & Picciotto goes beyond delivering tangible results. It's driven by a committed and proactive team that truly partners with you.
They are always ready to listen, address our concerns, and adapt strategies as our needs evolve.
Their comprehensive approach, outstanding creativity, and genuine alignment with our mission have made a significant difference in our social impact.
We continually receive positive feedback from stakeholders on the significant evolution of our communications.
I would definitely recommend Sal & Picciotto to any organization looking to enhance its presence and communicate its mission in a clear, creative, and effective way.
A breath of fresh air, full of nuance, flavor, and color.
Sal & Picciotto is, without a doubt, a trusted partner that invites organizations to rediscover themselves from the ground up—redefining the added value of their initiatives, projects, and programs.
For Espacio Anna Frank, S&P’s support throughout 2022 was instrumental in reshaping structures that were wearing out, streamlining processes, and enhancing the way we present our work to the outside world.
We feel like Team Sal & Picciotto has given us the foundations we were missing in order to spread our wings and fly. Every step we are taking forward has a part of the DNA you all helped us discover.
So good
to see you here!
We are Sal & Picciotto, a branding and strategic communication studio. We specialize in creating and positioning purpose-driven brands, designed to generate a positive impact on the world.
How can we elevate your Brand?
The Foundations
Strategic clarity is the starting point for building meaningful brands. The Foundations is our most comprehensive service for businesses looking to organize their ideas, define their essence, and show up with strength and consistency.
At S&P, we work from the inside out: we dive into your business, analyze the competitive landscape, define your positioning, and craft your key messages to ensure that whatever comes has a clear and purposeful direction.
Power NGO
Nonprofits need strategy, too. Power NGO is our service designed for foundations and causes that want to communicate their impact more clearly, connect with the right allies, and fundraise more effectively.
At S&P, we help align purpose with communication. We work on identity, narrative, key messages, and integrated campaigns so that every action has strength, coherence, and visibility on all fronts.
Brand Identity
Your brand identity should be unique, authentic, and built for the times. It’s not just about standing out, but about being responsive and showing up with strength—online and offline.
Our brand identity services create a visual narrative that’s both coherent and striking. Through questionnaires and interactive workshops, we dive deep into the essence of your brand to distill its story in a clear, effective, and memorable way.
Websites
Your website is a cornerstone of your digital presence and a key tool in your marketing strategy. It’s where new audiences discover your brand, trust begins to build, and your products or services come to life.
At S&P, we specialize in creating custom websites: from one-pagers and e-commerce platforms to e-learning sites, always designed to be visually engaging, fully responsive, and built to invite exploration and interaction.
Social Media
Now more than ever, social media is essential for brand growth and positioning. That’s why having a clear message, well-defined content pillars, and the proper channels in place is key before launching your strategy; it ensures consistency and helps your brand stand out.
Our social media management packages are tailored to your goals and needs, combining organic strategies with paid campaigns to amplify your message and increase your brand’s visibility.
