We are Sal & Picciotto, a branding and strategic communication studio. We specialize in creating and positioning purpose-driven brands, designed to generate a positive impact on the world.
How can we elevate your Brand?
The Foundations
Strategic clarity is the starting point for building meaningful brands. The Foundations is our most comprehensive service for businesses looking to organize their ideas, define their essence, and show up with strength and consistency.
At S&P, we work from the inside out: we dive into your business, analyze the competitive landscape, define your positioning, and craft your key messages to ensure that whatever comes has a clear and purposeful direction.
Nonprofits need strategy, too. Power NGO is our service designed for foundations and causes that want to communicate their impact more clearly, connect with the right allies, and fundraise more effectively.
At S&P, we help align purpose with communication. We work on identity, narrative, key messages, and integrated campaigns so that every action has strength, coherence, and visibility on all fronts.
Your brand identity should be unique, authentic, and built for the times. It’s not just about standing out, but about being responsive and showing up with strength—online and offline.
Our brand identity services create a visual narrative that’s both coherent and striking. Through questionnaires and interactive workshops, we dive deep into the essence of your brand to distill its story in a clear, effective, and memorable way.
Your website is a cornerstone of your digital presence and a key tool in your marketing strategy. It’s where new audiences discover your brand, trust begins to build, and your products or services come to life.
At S&P, we specialize in creating custom websites: from one-pagers and e-commerce platforms to e-learning sites, always designed to be visually engaging, fully responsive, and built to invite exploration and interaction.
Now more than ever, social media is essential for brand growth and positioning. That’s why having a clear message, well-defined content pillars, and the proper channels in place is key before launching your strategy; it ensures consistency and helps your brand stand out.
Our social media management packages are tailored to your goals and needs, combining organic strategies with paid campaigns to amplify your message and increase your brand’s visibility.
At S&P, strategic vision is what guides our work and defines our impact. We believe that a well-defined strategy is not only key to achieving results, but it’s also essential for measuring progress and understanding the impact of every action.
If you’re looking for consulting, mentoring, or a clear action plan, explore our strategic services and find the right approach for your business.
Visual content is one of the most powerful tools for connecting with your audience, online or offline. At Sal & Picciotto, we focus on creating authentic, engaging content that reflects your brand and truly resonates with your target audience.
Whether it’s bold graphic design or audiovisual productions that capture the essence of your message, we help your brand get seen, remembered, and valued.
Working with Sal y Picciotto was more than just a positive professional experience. It was an expedition through ideas, mission, purpose, identity, and other project elements we had never considered. It was a joy to rebuild our brand with Jenny and her team, and the end product is stunning. I look forward to working with them again.
Daniel Breyer - Good Scribes Only
We couldn’t have asked for better partners than Sal & Picciotto. The team over-delivered and were a joy to work with. I can’t wait to work with them on future projects.
Deborah Rotter - El lado positivo
Working with the Sal & Picciotto team is a true pleasure.
They’re incredibly talented, detail-oriented, and attentive to both the needs and possibilities of their clients. Their process is personalized, innovative, and genuinely fun.
Highly recommended.
Ileana de la Guardia - The Pilates Studio
My experience with Sal & Picciotto has been excellent.
From day one, their team brought fresh, creative ideas tailored to our business. They have a deep understanding of different media channels and how to reach the right audience effectively.
The quality of the work they’ve delivered has been outstanding, exceeding my expectations on every project. With their guidance, we’ve been able to increase our brand’s visibility and appeal.
I recommend them to any company looking for a high-quality communications agency.
Luigi Weil – VP of Sales Grupo FCI.
Their in-depth analysis through Foundations gave us a comprehensive X-ray of our company, considering every key factor and variable needed to give our brand a true identity.
The in-person sessions were interactive and fun, bringing a positive energy that translated into the entire value proposition they developed. Thanks to The Foundations, we now have a clearer understanding of how to speak to our clients and have built specific marketing strategies for each customer segment.
I highly recommend Sal & Picciotto for their professionalism and their ability to capture and express the spirit of our company.
The work of Sal & Picciotto goes beyond delivering tangible results. It's driven by a committed and proactive team that truly partners with you.
They are always ready to listen, address our concerns, and adapt strategies as our needs evolve.
Their comprehensive approach, outstanding creativity, and genuine alignment with our mission have made a significant difference in our social impact.
We continually receive positive feedback from stakeholders on the significant evolution of our communications.
I would definitely recommend Sal & Picciotto to any organization looking to enhance its presence and communicate its mission in a clear, creative, and effective way.
Martha Valera - Espacio Anna Frank
A breath of fresh air, full of nuance, flavor, and color.
Sal & Picciotto is, without a doubt, a trusted partner that invites organizations to rediscover themselves from the ground up—redefining the added value of their initiatives, projects, and programs.
For Espacio Anna Frank, S&P’s support throughout 2022 was instrumental in reshaping structures that were wearing out, streamlining processes, and enhancing the way we present our work to the outside world.
Danny and Eduardo - Happeas
We feel like Team Sal & Picciotto has given us the foundations we were missing in order to spread our wings and fly. Every step we are taking forward has a part of the DNA you all helped us discover.
The Foundations
To make your brand stand out, it needs to be genuine and connect authentically with each of its audiences while staying true to its essence and message.
The Foundations is a creative, unique, and funny process designed to help you define the core pillars and communication strategy of your brand.
Throughout four sessions, we dive into your business together, exploring every idea through dynamic workshops that give shape to everything you envision and dream for your company.